The V.I.P. brand

V.I.P. was established in 1972, we were the first home services business to franchise in Australia. Over our 30 years we have built up a strong brand recognition and awareness within Australia and New Zealand and have won numerous awards for our system, including the most recent - the Best Value Franchise System under $50,000 2009 as voted by AFR Smart Investor Magazine.

V.I.P. is able to achieve a greater marketing and advertising budget than individual operators due to economies of scale - you reap the benefits of joining over 1,000 franchisees past and present good will and all advertising we engage in.

All marketing material directs customers to our National Office based, Customer Care Centre phone number, 13 26 13 and also to our website if they require more information before making a purchase decision. Franchisees have the opportunity to put information about themselves on their own personalised webpage, www.mylocalvip.com.

Through coordinating all marketing through our own marketing department located in our National office, V.I.P. is able to communicate a clear and consistent message across all communication mediums. This ensures that potential customers are hit with the same V.I.P. message on numerous occasions, and keeping V.I.P. 'top of consumers mind' when a purchase decision is to be made.

Importantly, "V.I.P." stands for the way we treat our franchisees, and how they in turn treat their customers because everyone deserves the V.I.P. treatment.

 To continue through our other franchise information, please select one of the links below.